Touchpoint:
a ready email
in 30 seconds

An AI email builder we designed and built for Textmagic — from the first sketch to launch.

Industry
MarTech · AI
Client
Textmagic
Product
Touchpoint — AI email builder
What we did
Design, web, AI integration, DevOps, QA
Duration
Ongoing partnership
Touchpoint homepage

Introduction

Textmagic wanted a standalone product that lets marketers and small teams create on-brand email campaigns in seconds — without design or coding skills.

Textmagic is a business messaging platform. Many of its customers also needed email campaigns, and building them meant hours in third-party builders. M-One took Touchpoint from idea to launch as one team: product design, front-end, back-end, AI integration, DevOps and QA.

Project challenges

Email campaigns took hours to build — and still looked different in every inbox.

01

Hours of manual work

Every email was built by hand in third-party builders.

02

Broken in other inboxes

Gmail, Outlook and Apple Mail render HTML differently.

03

Off-brand emails

Logos, colours and tone had to match — without a designer.

04

Zero to launch

A standalone product: design, code and AI in one release.

Solutions

A chat, an editor and a brand kit — one product from a prompt to a ready email.

01. Describe the campaign. Get a ready email.

A chat on the left, the result on the right — preview and code side by side.

Chat with the AI and the generated template code

02. Every block stays editable

Text, font size, colours and links change by hand — or the AI rewrites a block on request. No code needed.

Touchpoint editor: text settings and colour picker
Brand coloursFont size and styleClick a block to edit it
Touchpoint editor: text settings for the selected block

03. Paste a website — get the brand

Touchpoint pulls the logo, colours, company description, keywords and social links from a URL. Every new email follows them.

Adding a brand by website URLBrand kit with logo, colours and keywords

04. Fine-tune the brand

Adding a new brand
Add a brandFrom a website link
Editing the brand description
DescriptionWhat the brand is about
Editing the brand colours
ColoursThe palette every email uses
Editing the brand keywords
KeywordsThe words the AI writes with

05. The same email in every inbox

A validation layer checks every generated template against the main email clients and fixes layout issues before the user sees the result.

AI template
Validation layerChecks layout, fonts, images and links. Fixes what breaks.
  • Gmail✓
  • Outlook✓
  • Apple Mail✓
  • Yahoo Mail✓

06. From first visit to a paid plan

Sign-in modal
One-click sign-inGoogle or LinkedIn
Pricing plans
Four plans + EnterpriseFrom Starter to Growth

Results

A new product launched in six months — and an email that looks the same in every inbox.

<30s

From prompt to email

One request in a chat instead of hours in a builder.

40+

Email clients covered

Every template is checked before the user sees it.

6 mo

To launch

From the first call to the public release.

Day 1

Ready for customers

Sign-up, four plans and Enterprise from the start.

Touchpoint visual editor
The team leaned in, prototyped quickly, and found workable answers.
Priit VaikmaaTextMagic · Touchpoint
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