Hilife:
stretching that
keeps you going
A stretching and mobility app from a Tallinn studio: daily practice, multi-week marathons and challenges.
- Industry
- Wellness
- Client
- Hilife (Hi Life Studio)
- Product
- Stretching and mobility app, website
- What we did
- iOS and Android apps, backend, admin, website, AI assistant
- Duration
- Since 2023, ongoing
Introduction
Hilife wanted its studio classes to reach people anywhere, and keep them practising every day.
Hilife is a stretching and mobility studio in Tallinn with students around the world. M-One built the app for iOS and Android, the backend, the admin panel and the website that brings people to the first lesson.
Project challenges
Starting is easy. Coming back every day is the hard part.
Video that just plays
Long HD lessons that start fast, work offline and play on a TV.
Coming back daily
Marathons and challenges that give people a reason to return.
Two ways to pay
Subscriptions in the app, card payments for marathons.
The right lesson
A growing library people can actually find their way around.
Solutions
Open the app, press play, keep the streak.
01. Today’s practice, one tap away
The next flow, programmes picked for you and a player built for following along.
02. Programmes and challenges
Multi-week programmes and a 20-day challenge with a reward at the end.
03. A website that leads to the first lesson
Video on the first screen, real numbers from the studio and the app one tap away.
04. Three ways to practise
The app, the posture marathon and the studio in Tallinn — each with its own page.
05. Every programme starts free
A trial lesson with the founder and the first session of each programme free to try.
06. Proof from real people
Before-and-after stories from the marathon and students around the world.
07. A page for the studio
The story of the studio in Tallinn, the founders and how to get there.
Results
In production
Live on the App Store since December 2023.
Video player
Built for caching, offline and AirPlay.
Payment flows
In-app subscriptions and Stripe for marathons.
Downloads
About 2,800 on iPhone and 1K+ on Android.
